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Google Ads is an online advertising platform developed by Google. It enables businesses to create and display ads on Google’s search engine results pages (SERPs), as well as on websites and apps within the Google Display Network. The essence of Google Ads lies in pay-per-click (PPC) advertising, where advertisers bid on keywords relevant to their products or services. When users search for these keywords, the ads appear prominently at the top of the search results, giving businesses prime visibility.